Supporting High Performers & Businesses On What Matters Most
High performing individuals and world leaders are no different from professional athletes. They all need coaches and trustworthy people in their inner circle.
I have been in the corporate world, as an executive in finance, strategy and sales at General Electric.
I experienced first-hand the thrills of a successful corporate career. I am dedicated to serving motivated individuals, leaders, and entrepreneurs.
I help you achieve the “impossible” and create prosperous careers and businesses in alignment with your values and who you are.
I’m inspired by your desire to make an impact.
Family First, Our Greatest Responsibility Is To Raise Future Leaders
Cruz, an NYU MBA, has lived in multiple countries and is fluent in three languages. He enjoys a rich cultural experience and resides in Massachusetts with his family. He’s a committed environmental advocate and renewable energy investor.
Cruz is a dedicated father of two. He prioritizes parenting and is an enthusiastic reader. He is drawn to leadership and personal development books. Over the last decade, he has read numerous books in these fields. This has enhanced his leadership and coaching abilities.
He works with clients that are inspiring by their ideals, dreams, and their desire to make an impact for others.
Cruz is a Certified Life Coach and has been coaching and mentoring high performers for two decades while he was in the Corporate world.
“Courage is both the key that starts the engine and the bedrock of the DRIVE program. The Courage to accept who you are, your dreams and align all aspects of your life to pursuing goals that makes sense for you.”
Are You Experiencing Any Of The Following?
- Feeling Stagnant In Your Career
- Struggling With Work Life Balance
- Lacking A Clear Sense Of Purpose
- Feeling Overwhelmed And Pressured
- Battling Imposter Syndrome
- Unclear On How To Navigate Life Events & Changes
- Experiencing Burnout & Exhaustion
If you are experiencing any of these, you are not alone. Millions of people, including myself, have experienced the same but… most people choose to ignore this discomfort and accept this as their reality, it becomes the way they experience life.
You could choose to do something different and re-define your priorities, your goals, and actions to pursue a life that feels more aligned with your values, and desires.
Find out what areas of your life require attention, take the FREE assessment now.
This is How
I Can Help You
- Cultivating a Growth Mindset: Success comes to those who consistently invest in themselves & maintain daily routines. This is true for high achievers like CEOs, who excel in time management and are always eager to learn, adopting a beginner’s mindset.
- Implementing Daily Routines: The 1% rule is simple yet impactful: small, daily improvements can lead to significant progress personally and professionally. Elevating our daily perspective is key to expanding our problem-solving abilities.
- Eliminating Limiting perspectives: Personal and/or organization beliefs hinder progress. Creating goals aligned with our values and purpose shifts our perception of possibilities and builds resilience for implementation.
- Framing The Problem Correctly: I focus on helping you redefine personal, career or organizational challenges to find creative, collaborative, and authentic solutions. We ask the right questions and choose the appropriate tools to solve immediate issues and expand the field of possibilities.
Looking for My Corporate Bio?
I started my career in finance and held roles with increasing responsibility in corporate finance such as FP&A leader, Finance Manager, etc
While at GE Capital I had the opportunity to underwrite structured loans to middle market companies and then led the capital markets team for GE in Latin America.
Through this experience I gained valuable transactional finance experience while helping the companies in our portfolio.
After that, I became regional CFO for GE’s Gas Power business in LATAM and since then help senior BD, Project Development and Sales roles by always leveraging my analytical mindset and financial expertise to solve complicated problems.
I place high value in people and relationships, cooperation, and helping people achieve their goals.
